Friday, April 16, 2010
Not Much To Buy At The Joneses' Home Sale
Posted by Courtney Small
Since Borte must continually keep the romantic subtext flowing, The Joneses never reaches the biting satirical level that it really should. This is a shame since both Cole and Headley steal every scene they are in. The odd thing about The Joneses is that the film itself plays like one long product placement commercial. Maybe this is Borte’s way of emphasizing how easily it is for us to be swayed by marketing. Still, it is tough to take Duchovny’s speech, on our constant obsession with things, seriously when every other moment you are being shown the latest Audi vehicles.
I will say that The Joneses is one of those moves, similar to Up in the Air, that will benefit greatly from its timely release. The world is still trying to get out of the recession and, now more than ever, companies are trying their best to get ever last consumer dollar. If Borte had gone for a more cutting satire The Joneses could have easily been one of the better films of the year. As it stands, you will leave The Joneses slightly disappointed and with a desire to buy something.